Instagram is set to introduce shoppable badges to Instagram Live videos amid a range of initiatives designed to further increase its ad revenue.
The Facebook-owned app will now allow video creators to offer purchasable virtual badges to their live streams in a similar format to Amazon’s Twitch platform.
During a livestream, viewers can purchase these badges for 99 cents, $1.99 or $4.99 and the influencer will see a list of badge holders and how much they have donated, with all the money going to the influencer initially.
