Google Shopping has introduced a number of price comparison and tracking tools to help shoppers find holiday deals.
The comparison tools enable online shoppers to quickly see whether the price offered for an item is “high, low or typical” compared to others across the web and in nearby stores.
Shoppers search for an item on Google, switch over to the Shopping tab and select their favorite item to see its “price insights” across a number of websites and stores. Details include the price being charged before and after taxes and delivery fees.
