Everything about the retail experience has changed — including when and if we snag a few impulse goodies on the way out. At Mars, we have had our eyes on this shift long before COVID-19 upended “normal” retail interactions, but now the retail world is going through a massive upheaval.
We’re experiencing unprecedented pace of change as physical stores address concerns around the new norm of the pandemic while looking to stay relevant to shoppers by offering unique shopping experiences that build traffic and keep them coming back.
