Online sales have grown as if the pandemic did not happen, according to IMRG, with a similar annual growth level achieved between 2019 and 2022.
Despite the 35% annual online sales jump in 2020, waning ecommerce demand since since April 2021 means that growth is now in line with what it would have been if the pandemic had not occurred.
Online sales in 2022 were just 17% higher than 2019. This equates to an average annual growth rate of 5.7%, which is in line with the 5% annual growth experienced in 2019.
