If you’re an independent entrepreneur with an eCommerce business or online store, you’ve probably participated in some aspect of digital marketing. Maybe you’ve posted about your products on social media. Or sent a welcome email to your customers. Or maybe you’ve even purchased an ad through Google. If so, you’ve already been working in the world of digital marketing, even if you weren’t directly aware of it as a concept.
To put it simply, digital marketing is any form of advertising done through digital channels like email, social media, search engines, and websites. Anything that you do online—or even by text message—that helps connect customers to your product or business is digital marketing.
