Insider Intelligence predicts that mobile commerce sales will account for 43.4% of total U.S. retail ecommerce sales — and 6.5% of all U.S. retail sales — in 2023. Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences.
In fact, a survey of more than 600 consumers found that nearly 90% have at least one mobile shopping app installed on their phone, and half of those users tap into these apps at least a few times a week. Additionally, 31% of consumers, especially those 44 years old and younger, said they prefer shopping in-app to shopping via a mobile or desktop website and even in-store.
