There was a time a few decades ago when Burberry’s check plaid, nearly a century old, was ubiquitous on cheap merchandise — not only on knockoffs found in flea markets in the world’s major cities but also on its own goods.
That changed in the aughts under former CEO Angela Ahrendts (now Apple’s senior vice president of retail), who, with Chief Creatve Officer Christopher Bailey (who stepped down in March after 17 years), revived the Burberry brand after the company over-extended itself with lower-priced merchandise stamped with its iconic check.
