It’s an encouraging time when a brand is thriving and is able to open additional locations. In the first six months of 2023, U.S. retailers announced plans to open about 3,420 new stores, according to The Daily on Retail.
While new store openings are exciting, they can also bring a lot of stress to the planning and execution teams involved.
There are many details to manage, and new store openings are high-visibility events, with both the brand’s leadership team as well as their current and prospective customers. It can be difficult for a retailer’s new store team to keep track of the many moving pieces and parts, especially when there are several store openings involved.
