E-commerce is dealing with a bad hangover.
We just left a two-year period where practically every category of retail saw unprecedented growth and the bar was raised for everyday e-commerce experiences. Now, merchants across industries are struggling to adjust to a harsher reality. Increased marketplace competition, tightening margins, and fears of a looming recession each contributed to e-commerce growth slowing in 2022 — and 37% of retailers say e-commerce isn’t meeting their profitability targets.
