Macroeconomic trends matter, and in the aftermath of the 2020 U.S. election, there are some major trends staring the nation and, more specifically, retailers right in the face.
The divide between the rich and the poor continues to grow, the ethnic composition within the country continues to shift, and technology, like it or not, has irrevocably altered how people spend their time with one another. All of which will have important and lasting implications, not just on national policy, but on how the country, as a nation of consumers, continues to consume and, most importantly, on how its money continues to flow.