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NRF: Gen Z influences over a third of household purchases

October 8, 2019


Parents and their Gen Z children shop together in a variety of ways. Sixty-nine percent of parents reported involving their children in purchase decisions by looking at products in store, while 67% said they look at products online, according to NRF’s report. That tracks with what we’ve seen over the past few years as interest in this young generation grows.

Gen Z enjoys going to physical stores, as they want to evaluate a curated selection and finish the purchase with the immediate gratification of choosing an item and taking it home.

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