Mother’s Day 2019 – Consumer Insights and Promotional Tools

March 14, 2019


Mother’s Day, one of the biggest retail holidays of the year, is just around the corner. A total 86 percent of Americans celebrate Mother’s Day and spend an average of $180 per person. Last year, shoppers spent more than $23 billion on well-deserving moms, according to the National Retail Federation.

What Shoppers are Buying for Mother’s Day

Traditional Mother’s Day gifts like jewelry, flowers, clothes, housewares, and restaurant meals are still very popular. But, experiential gifts are gaining popularity as more and more Millennials are becoming parents. Dinners and brunches out, spa services, and concert tickets are all popular choices. However, gift cards and traditional greeting cards also steal a fair share of Mother’s Day spending.

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