In the near future, Amazon.com shoppers that have a problem with a third-party marketplace seller will be able to bring their complaint directly to Amazon instead of having to take it up with the seller.
The change to the platform’s “A-to-Z guarantee” goes into effect September 1, allowing customers to contact Amazon with claims about defective products, according to CNBC. When Amazon receives a claim, it will vet it using a combination of insurance fraud experts and artificial intelligence technology. It will get involved with the seller if the claim has merit and will take matters into its own hands if the seller does not respond.
