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Whole Foods Markets CEO expects Amazon deal to evolve the brand

June 21, 2017

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The ink is barely dry on Amazon’s acquisition of Whole Foods Markets, yet the natural grocer’s CEO implied that “big ideas” are already in the works.

During a town hall meeting for employees on Friday following the announcement that Amazon would purchase Whole Foods Markets for $13.7 billion, the natural foods grocer’s CEO John Mackey revealed that the deal positions Amazon to open new formats. “Over time, there could be other formats that evolve that wouldn’t be branded Whole Foods Market, they wouldn’t be our standards,” he said in a transcript filed with the Securities and Exchange Commission.

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