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Was Amazon’s Prime Early Access sale a bellwether event for the retail industry?

October 17, 2022

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Amazon.com last week held its second Prime Day event of the year and, as it turned out, the sales promotion may not have been the kickoff to the holidays that the retail and technology giant was hoping for.

The Prime Early Access sale two-day event, as its name suggests, focused on giving Amazon subscribers a jumpstart on buying Christmas gifts. The company’s Top 100 deals list included its own devices as well as products from Apple, Bose, Casper, Drybar, Laneige and Shark.

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