M&S has launched a live shopping series on M&S.com, tapping into a growing trend for younger shoppers that’s expected to account for up to 20% of global ecommerce by 2026.
Taking inspiration from consumers’ increased focus on health and wellness, the series is kicking off with a focus on M&S’ leading activewear brand Goodmove, with the first broadcast scheduled to take place on Friday 28 January at 12.30.
The new service – which is reminiscent of Tik Tok and other social commerce platforms – will allow the 13.5 million customers that visit M&S.com each week to find out more about the ranges they’re browsing, ask questions through the live chat function and view product demonstrations.
