A social commerce boom is seeing almost two-fifths of younger shoppers buy as they scroll, according to a recent trends report from Checkout.com.
The report found that 39% of shoppers aged between 18 and 35 are more likely to buy from a brand through its social media channels. It also revealed that over half (52%) of UK retailers believe social commerce is a key emerging trend for the sector.
The research suggests the UK will follow in China’s footsteps, where just under two-thirds (61%) of Chinese consumers regularly watch live-stream social shopping content. The market is reportedly worth around 3.7 trillion Yuan ($6 billion USD).
