Specialty beauty retailer Sephora has launched a new mobile feature on its Sephora To Go consumer mobile application that helps customers choose just the right shade. Users can now instantly try on thousands of lip colors, anywhere at any time to select their favorite. The app is the latest in a series of digital innovations introduced by the Sephora Innovation Lab designed to customize the beauty retail experience.
Innovation has always been in our DNA,” said Calvin McDonald, President and CEO for SEPHORA Americas, said in a statement about the opening of the Innovation Lab. “We disrupted beauty by being the first to offer clients access to premium beauty out from behind the department store make-up counters, and we want to keep that spirit and bold tenacity alive. The new Lab will tap the collective creativity of our 14,000 employees nationwide, grow the next generation of leaders, and elevate Sephora’s digital future.”
