As the lines between digital and physical worlds continue to blur, many retailers are exploring tools to create immersive experiences, gain a competitive edge, improve operational efficiency, and future-proof their business. Technologies, like digital twins – virtual representations that enable retailers to simulate and optimize processes in ways not possible before – and virtual reality (VR) offer differentiated customer experiences and help retailers manage business operations more efficiently. And of course, many are curious to understand how generative AI can bring value to customers and operations.
