Snacking isn’t just something shoppers do between meals. Anshuman Taneja, senior director and head of digital product management at young adult apparel manufacturer and retailer Abercrombie & Fitch Co., says it’s something shoppers do when they’re browsing and buying online, only not with food but with their eyes and on their mobile devices.
“Mobile customers are more time-crunched,” he says. “You pull out your mobile phone because something came to you and you wanted to check out whether that product is available in your size or color. If the context is for most users they want to snack, let them snack.”
