Scalper bots are posing a serious threat to online retail experts have warned after Dr Martens became the latest victim of reseller groups.
Dr Martens launched its latest limited-edition collaboration with Rick Owens over the weekend, seeing almost all of the stock fall into the hands of scalper groups almost immediately.
Soon afterwards the stock appeared on resale sites like Grailed for staggering markups, some topping three times the RRP.
Head of ecommerce at Netacea Thomas Platt has warned that the increasing prominence of scalper bots and unscrupulous reseller groups could have a lasting impact on brands and consumer trust.
