In America and all around the world, the long, slow climb back to normal is well under way. Some COVID-era restrictions remain, but with vaccines continuing to roll out and optimism in the air, it’s a perfect moment to consider what this summer might look like for shoppers and retailers.
Before we talk about summer, let’s appreciate a few learnings that were revealed in a recent survey by RetailMeNot of 5,000 American consumers:
