Mobile commerce took a leap over the last year as consumers embraced store pickup options and contactless payments during the pandemic. Even with growing adoption, mobile shopping faces challenges in a number of areas that need to be addressed for retailers and their customers to get full benefit from the experience.
Incognia’s “Mobile App Friction Study on mCommerce Checkout” analyzed the mobile app experience from 12 retailers: Target, Walmart, Costco, Best Buy, Home Depot, Lowe’s, Sephora, Ulta Beauty, Bed, Bath & Beyond, Wayfair, Joann and Hobby Lobby.
