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Do retailers need a chief data officer?

August 27, 2021

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Organizations have instituted the position of chief data officer (CDO) over the last decade to help make some sense out of the flood of big data. Less than half of large companies have a CDO, however, and their average tenure is between two and two-and-a-half years, according to Gartner.

A recent Harvard Business Review analysis based on conversations with long-tenured CDOs identified reasons for the short tenures:

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