As work behaviors shift, so do shopping habits — particularly those of remote and hybrid workers. In the past several months, the boundaries of work and home life have merged to a blur as family time, hobbies and Zoom calls overlap. One offshoot are spontaneous day trips, with workers using their newfound autonomy to hit the road during work hours.
For brick-and-mortar retailers, emerging work-from-anywhere habits spell new opportunities to draw shoppers into stores.
