To Black Friday or not to Black Friday? That is the question of late. But, lord, oh lord, is there so much more that will make or break this year’s holiday selling season than some silly day in late November.
If recent events are any indication, Black Friday will never be the same, and this year will be unlike anything the U.S. market has ever seen and, god willing, unlike anything it will ever see again.
Five big changes are on the horizon over the next few months:
#1 — Halloween will be a candy-coated shell of its former self
The best costume this Halloween season? Halloween itself, for it won’t look like it has in the past.
