Increasing margins may be the ultimate endgame in retail, but creating a memorable shopping experience is equally paramount. Reaching consumers with meaningful messaging at the point of purchase can go a long way in helping to inspire impulse buys, drive up units-per-transaction (UPT), and instill shopper loyalty. To this end, retail media networks (RMNs) are proliferating, unlocking new monetization potential for the multi-brand retailer. A balanced RMN strategy encompassing both online and in-store channels can actually subsidize a revamped shopping experience through programmatic ad revenue.
