Target is enhancing its mobile app with beacon and Bluetooth technology that shows a customer’s location on the app’s map as they move about the store, Target’s chief information and digital officer Mike McNamara said in a company blog post. In a video, he likened the technology to driving with GPS.
Target’s app will also point shoppers to nearby promotional prices, dubbed “Cartwheel” deals, for users of its mobile app. The new features are is set to go live in about half of Target’s stores for the holidays.
