Retailers estimate they could earn an extra 10% in revenue — which translates into $100 million annually for a $1 billon company — by offering customers and employees a highly individualized experience.
That’s one of the key retail takeaways of new report by Oracle, which surveyed 300 C-level executives across 10 industries to understand how prepared organizations are to address the fact that consumers increasingly expect, and even demand, to have it their way—whether shopping, communicating, working, or enjoying leisure time.
