According to a Pymnts study, 45 percent of holiday shoppers would be willing to keep items they were planning to return in exchange for just a 10 percent discount. That figure climbs to 51 percent for a 20 percent discount and 59 percent for a 30 percent discount.
The study, based on a survey of nearly 3,000 U.S. consumers at the tail end of the 2020 holiday season, found that many customers were open to taking a discount for all the major reasons returns are made.
