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Retail trends that shaped the holidays in 2023

January 2, 2024

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While the pandemic’s effects weren’t felt as broadly as in recent years, retailers faced a new set of challenges this holiday season.

Holiday hiring for some companies was lower than in years past, including Macy’s, which announced plans to hire around 38,000 full- and part-time seasonal positions, down from 41,000 last year and 76,000 in 2021. On top of that, many companies have turned to layoffs during the busiest time of year as a way to cut costs, including Etsy, Saks and REI.

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