The past few years catapulted retail into a digital transformation.
When shoppers were stuck indoors due to COVID-19 restrictions, retailers started investing more in digital strategies to grow sales and entice new buyers. While this meant expanding order pickup technology or creating a more user-friendly e-commerce site, it also meant a push toward augmented and virtual reality.
From trying on glasses and makeup using smartphones to creating more tech-enabled fitness equipment, brands continue to invest in the space.
