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How Your Brand Can Reward Holiday Shopping Procrastinators

It’s become known as Panic Saturday. You know the one, that final Saturday before Christmas when all the last-minute shoppers descend on the nearest mall to snap up remaining gift items. But what are Panic Saturday shoppers likely to find when they show up this December 18? In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. But all is not lost for them and we’re here to tell you why.

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