Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. With more than 1.3 billion active users, 3.76 billion visits every day and 500 million people using Stories daily, Instagram presents a vast opportunity for businesses to connect with their target audience and increase their ROI.
In fact, 81% of users turn to Instagram to research products and services — but as more retail brands compete for attention on the platform, it can be challenging to stand out and make a meaningful impact. Here are some strategies that social media managers can use to scale reach and, in turn, increase ROI on Instagram.
