Hy-Vee is implementing Samsung Ads to support its retail media strategy. Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays.
With advanced measurement, targeting and programmatic transactional technology, Samsung and Hy-Vee’s retail media network, RedMedia, will help suppliers and brands reach specific customers across channels, including the retailer’s in-store marketing, loyalty programs and events.
