Concerns over an impending recession have forced retailers, brands, and consumers to brace themselves for budget cuts. Whether it’s consumers taking a closer look at their purchases, brands scrutinizing their ad spend, or retailers looking to maximize their profitability, everyone is adjusting their financial outlook.
Retail media networks (RMN) have become a popular way for retailers and brands to optimize their wallets during this time. What exactly is a retail media network? A RMN is a proprietary advertising network created by a retailer across all of their digital sales channels. RMNs allow brands to purchase inventory across their channels and market to customers in an extremely targeted approach.
