Prime Day, open only to Prime members, has paved the way for summer sales across retail.
“Amazon had plenty of competition for Prime Day this year with both Target Circle Week and Walmart Plus Week happening simultaneously, giving consumers several options for the sales they shop,” Koen Looijmans, executive vice president of Retail PX at Productsup, said by email. “Something that stands out, however, is that both Target and Walmart held longer sales (seven and four days) compared to Amazon’s sought-after two-day shopping extravaganza. Perhaps, as an attempt to capture customers who missed Amazon’s short window.”
