Imagine if the type of products consumers normally buy at the last minute represented your product assortment. For Rocky Mountain Chocolate Factory Canada, a Vancouver, British Columbia-based specialty vertical candy retailer with about 68 Canadian stores, this is the reality of the store environment.
“We are an impulse store that depends on traffic,” said Brian Kerzner, president of Rocky Mountain Chocolate Factory Canada, in an interview with Chain Store Age. “Generally we don’t generate our own traffic. So our ability to convert is key.”
