Receiving and promoting online customer reviews can enormously impact your retail business. Positive customer reviews can influence consumers to pull the trigger and make a purchase.
If you want your retail business to sell more, driving more positive online reviews is a great way to achieve that—whether you’re exclusively eCommerce, have a brick-and-mortar store, or are fully omnichannel (that is, selling online and in-store).
Driving positive reviews, however, doesn’t happen automatically. You need to put in a dedicated effort to encourage customers to leave reviews and know how to leverage them to maximize their potential benefits.
