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What Customers Want From the Checkout Process

Online shopping may be growing in popularity among today’s time-strapped shoppers, but the lure of the brick-and-mortar store still brings out customers’ longing for a good, old-fashioned brick-and-mortar shopping experience. Since many small business owners are hyper-focused on bringing foot traffic into their stores, there’s one factor many overlook: the role of the check-out process in shaping customer perception.

Since over 70 percent of shoppers say the payment process is what they dread most about shopping in-store, it’s important to know what consumers really want when it comes to closing a sale, especially since it can mean the difference between making the sale or losing a potential customer. Let’s take a look at ways you can make the payment process as painless as possible.

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