The pandemic has introduced more than 22 million U.S. consumers to online shopping channels since March 2020, fundamentally changing the way people shop for consumer packaged goods (CPG).
CPG consumers are becoming accustomed to shopping for products based on common needs-based search terms like keto, paraben-free or low sugar. But retailers are failing to claim 92% of products that qualify for the attributes consumers are searching for, consequently excluding those products from online search results.
