H&M has announced plans to launch a new fashion resale platform dubbed ‘Rewear’ allowing shoppers to buy and sell fashion items from any brand.
Rewear will launch in Canada on September 7 and be “inclusive of all brands in Canada rather than just limiting this platform for H&M products”, according to the retailer.
While it will allow customers to buy and sell any brands, Rewear is set to include a number of smart solutions to help sellers list H&M items quickly and easily.