The shift from using text to sharing images can be well documented all over the internet in recent years. As the smartphone began to match the average family’s point-and-shoot and the cloud expanded our storage capabilities, taking photos became less of a commodity. Today’s babies won’t be looking through precious photo albums of them grinning toothless at the camera in the coming decades, they will have thousands of digital images to flick through instead – if they can be bothered.
Just check out Facebook littered with photos of your friend’s boring lunch, or the increase in emoji-led conversations on Whatsapp and SMS. It’s clear today’s customers are much more visual.
