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Lawsuits Claim “100% Natural” Label On Nature Valley Granola Bars Is Deceptive

August 26, 2016

What exactly constitutes a “100% natural” food is a matter of much debate, but four new lawsuits argue that granola shouldn’t claim to be 100% natural because if contain small amounts of a common pesticide.

The quartet of lawsuits include three federal class actions filed in District Courts in New York [PDF], California [PDF], and Minnesota [PDF], along with a civil case brought in a D.C. Superior Court [PDF] on behalf of a trio of non-profits.

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