Consumers see and shop the brand, not the channel. Flittering between channels and devices, they’ve come to expect a frictionless journey. Above all, they want experiences that enhance their lifestyle. Integral to this is establishing more meaningful, relevant and personalised relationships.
As we move beyond omnichannel to a channel-less retail world, influencing purchasing decisions will require reaching consumers with the right message at the best time and place. Simply put, closing the loop on the path-to-purchase will become increasingly important in capturing loyalty and spend.
