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How The Children’s Place is Targeting the Mobile Millennial

May 22, 2017

The Children’s Place ended its first quarter 2017 with comparable retail sales increasing 6.1%, its highest first quarter results in over a decade. This comes after a positive 5.1% comp in the first quarter of 2016. The company repurchased $33 million in stock and paid $7 million in dividends in the quarter.

“Further separating us from the pack, we generated positive comps in our brick and mortar channel for the sixth consecutive quarter and our traffic continued to improve sequentially from the fourth quarter,” said President and CEO Jane Elfers.

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