The fashion retail landscape must adapt to changing consumer habits. Technologies which marry the physical stores with digital retail spaces are becoming a default for any successful business in the fashion world. Retailers will succeed if they are able to create and individualise customer journeys which are supported by digital platforms and tools with various touchpoints.
Perhaps the most glaring difference from the past decade is that operating multiple channels has become the backbone of many fashion retailers’ overarching strategies. The more customer behaviour can be captured and tracked throughout the various channels, the more personalised the journey can become.
