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Retail Is Not Dead But Stores Are Closing. How To Keep Your Store From Dying

April 10, 2017

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On Monday, Ralph Lauren announced they are closing their flagship Polo store in New York City as part of a drive to gain their footing in a rapidly changing retail world. The Detroit News said it was “a symbol of old-fashioned luxury that no longer resonates with today’s shoppers.”

I don’t see their problem being the clothes or the luxury brands.

I mean…Have you shopped in a Ralph Lauren store lately?

The customer service level is anything but exceptional. And without exceptional service, exceptional merchandise sits.

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