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High-Quality Data is the Key to Unlocking the Power of Generative AI in Retail

November 14, 2023


When generative AI burst into the public sphere last year — in the form of Microsoft and OpenAI’s ChatGPT — it gained 100 million active users over the course of two months. That made it the fastest-growing software application in human history.

At first, conversation around the technology would have led you to believe its inventors had cured all of society’s ills. Or, at the very least, its inefficiencies. However, it quickly became clear that it wasn’t as simple as that. Users began to see its shortcomings, whether they were related to difficulty understanding context, an inability to match human’s creative capabilities or straight-up factual errors (which ranged from fully incorrect to full-on dangerous).

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