The incoming adoption of augmented reality (AR) glasses has the potential to transform life as we know it — and that includes physical retail. Augmented reality is set to make the brick-and-mortar experience more personalized, immersive and efficient for retailers and shoppers alike — transforming how we buy, pay and shop.
It’s no secret that innovations in technology have largely been reserved for online shopping and ecommerce. Although slower to innovate by nature, physical retail is now beginning to change significantly thanks to new digital forms of payment, such as Google Pay or Apple Pay, and cutting-edge AV experiences made possible with interactive displays and immersive audio.
